We have seen how fashion retailers market their products the conventional way. Have you seen how clothes are marketed through digital engagements? Bonpoint, French luxury clothing had the idea of doing an engaging ad. With the idea of creating a digital and fun game, they introduced the peekaboo game. The interaction between the computer’s webcam and the microphone allows the user to play a peekaboo game. The children are outfitted with really interesting clothes. All you need to do is peekaboo! Check out the video!
What emanates good spirit in the name of the Olympics? A sense of participation and challenge. This is seen in an unique yet engaging social heat lamp. With the help of MOST Creative Club, the Russian Olympic Committee created interesting heat lamps across Russia. People are free to approach the machine and be challenged to participate in several activities. In return, the lamp would generate heat at other lamps. In a way, you actually sweat it out to keep another party warm! Interesting idea that brings about bonding between people and of course, real fun!
An article on Businessinsider had me wondering why has such a brilliant invention taken this long? It is a known fact that ambulances frequently get stuck in jam especially in crowded cities like Singapore. During times of emergency, it is imperative to ensure clear traffic conditions under the behest of the ambulance. So, Argodesign, came out with the drone ambulance which aims at evacuating the victims from accidents in both congested cities as well as the more rural areas.
From Austin, Texas, the design firm aims to leverage on innovation to deliver results that no other clients could have imagine. Im seeing this idea as exemplary illustration of how our future would be. Not only does the drone not require a pilot, its mobility is almost undisrupted. The drone is also designed to manoeuvre easily through the cities.
Very cool invention that would potentially save the lives of many people.
Subscribing to online comics and other e-zines means having multiple accounts, multiple logins and a lot of passwords to remember. What if you can have all under one roof. What if that roof gives u access to the less conventional materials. Would you imagine having comics on Scribd? It should not come as a surprise since subscriptions need to sustain a company’s growth and by providing the right content, the relevant audience follows through. Offering a combination of ebooks and audio books are pretty standard. But to enhance that offering with comics and magna can be pretty exciting. With easily 10,000 comics under their belt, viewers would have almost no issue getting bored. Clearly, a product needs to provide relevant content to garner the right target audience.
Dont you just love these really creative digital videos? While the main bulk of the commercial appears to be quite standard, the last bit of the video is pretty fascinating. Mountain Dew developed this commercial for Super Bowl 2015, featuring a real-time Snapchat of the actual story plot. Viewers can click on the items within the frame and accessing different story plots. Clients are often doubtful of the effectiveness of such work, questioning its ability to convert into tangible results. This is where digital videos are not only consumed passively, but also engages and communicates with its viewers. Very innovative and effective.
Remember the old commercials for Visa where Pierce Brosnan was seen raging through the streets of Bangkok on a 3-wheel tutu tricycle? Adventures and humour were always critical factors presented in his commercials. The 60-second spot this time for Super Bowl XLIX is one that still packs these exciting elements, but with a little twist in the plot. We see Brosnan having a really intimate discussion with his producer or agent on the scences or script for his new gig and his immediate assumptions for action scenes all going the opposite direction. It ended up being a less violent script. Kia has been doing really solid creative work for Super Bowl for awhile and this is no exception. Nice work by David & Goliath. And of course, Brosnan gets to keep the car. Check out the article from Adage here.