Nothing beats sharing happiness. Free booze is definitely one way to deliver that happiness. Check out this billboard from Carlsberg. As simple as one could imagine, it literally offers the public free booze! Bring your own and have it filled to the max! Certainly not the most exciting idea in certain restrictive countries, but for those that worked, the value of excitement is truly unimaginable. Its gonna get busy on the streets for sure!
When it comes right down to retail shopping, the very essence of exceptional marketing depends on remarkable services as well as engaging experiences. Themed shopping experiences is one way to leave a strong impression for your clientele. The fact that a lot of designer and luxury boutiques splurge on creative retail displays and pop-up shop marketing campaigns, is a clear sign that this is an opportunity that should not be missed. Sonia Rykiel’s recent opening of their store in Aoyama, Tokyo, epitomises the significance of such classic retail experiences. Their library-themed store packs a really eye catching interior, splash with red and generous shelves of books from the floor right up to the ceiling. And mind you, these are not just wallpaper printed art executions, but real use of props to simulate the theme desired. It all started from Paris where the retail experience centred around the origins of the Left Bank and the concept was later brought globally across the different Rykiel stores. For the A/W 2015 collection, the stores will now feature works from André Saraïva and Daniela Andrier, whom the latter curated an exclusive fragrance for the brand.
I love cartoons. My love for cartoon stretches all the way back to my childhood days where I would glue my face to the TV for all my evening programmes without fail. Right now, this love has evolved to a more matured level where I tend to see it as a form of creative expression. Something that doesn’t really pick off here in Singapore is the freedom to create street art. Graffiti is considered vandalism and the artist would be immediately punished. How sucky can it be? Well, check out this awesome artwork on Graham Ave, Brooklyn. The artist, Jerkface gave it a really cool and refreshed artwork. After checking out his web, I must say he does have some really nice artwork. Unlike Singapore, the freedom for artist in the states to create such beautiful street artworks does helped to create a stronger identity and culture. Check out more of his artworks here.
This advertisement for baby carrots just shook me off the chair. They actually made healthy food so annoyingly attractive through unhealthy food advertising. LOL. Clearly, simple healthy food lacks good marketing effort. I for once believe that the whole ‘re-skinning’ process is not just merely putting on hippy looking visuals but rather using stronger messaging. Perhaps this advertisement has taken a more outlandish approach, but one that mimics how a typical junk food commercial might actually behave. I wonder if successful advertising means mirroring the traits of another category. Regardless, this ad has gotten my attention nonetheless.
Whats unconventional often intrigues me a lot. As much as design is concerned, we want the very best for our clients. Design in itself is a solution that solves a given problem or need. Take this interesting art piece for example. A table skateboard. Pretty neat right? I saw this really interesting table from Yanko Design and thought it was brilliant. Many times we include things in our life that aren’t exactly necessary. But what if we marry two different usage together, forming a harmonious art piece? We get this fantastic design. Lovely.
There are just tons of stuffs that have yet to be on this blog. One category that I would like to have it here would be fashion. Where fashion is concerned, eyewear plays a significant part in framing our facial appearances. Percy Lau’s current eyewear collection extrudes unique artistic imagery which is less evident amongst mainstream eyewear catalogs. With the help of designer, Sylwana Zybura, a series of really interesting visuals is created. Very unconventional yet inspiring.
NASA continues to produce ground breaking technology. Their new MRV (Modular Robotic Vehicle) prototype boosts the efficiency of standard vehicle manoeuvrability through the use of four liquid-cooled wheel motors. At the same time, its remote controlling features makes the entire driving experience extremely dynamic. Taking on dangerous expeditions require extremely versatile hardware like this. One that is not only able to navigate seamlessly but also able to travel smartly. The video showcases the vehicle’s ability to drift effortlessly, a potential feature to help in negotiating dangerous terrains. NASA made the ride extremely agile by having each of the four wheel to functioning at its own course independently. Another awesome function would be the vehicle’s ability to go driverless. Its remote controlled function allows the expedition teams to rove around many unfamiliar terrains.