Giant lunchbox

One of the commonly used creative approach for outdoor advertising. The ‘bigger-than-life’ approach to create attention. McDonald’s restaurant in Sydney, Australia has executed a large scale stunt where they erect a giant size kid’s lunch box done up with vivid colours and an amazing facade! DDB Sydney headed the project and has implemented this outdoor activation to move around Australia. Major cities like Perth, Adelaide and Melbourne will see this big lovely lunch box hitting their streets! This surprise is actually another exciting pop-up restaurant to give McDonalds fans another interesting dinning experience.

More than meets the eye

Wow. I was astounded by what i saw. Seeing robots transform on cartoons and movies isnt new to us, but to see it happen live can be quite amazing. The J-deite Quarter’ is a great resemblance to the transformer robot toy line where a vehicle can be transformed to a robot and vice-versa. This five-feet tall prototype robot can literally transform into a sports car and is operated by the user through a computer. A joint project by Kenji Ishida from Japanese company Brave Robotics together with Wataru Yoshizaki from Asatec Corp, the J-deite Quarter’ project by the two work closely with Tomy, the company responsible for the inauguration of Transformers. If you watch the movie towards the end, you would expect to see that the team is going to be releasing a bigger scale version. This is extremely revolutionary and exciting. I would be thrilled to see real life size Gundams!

Burberry Kisses

What if you can transmit love to anyone in the world. What if you can do it with just a kiss? Burberry’s initiative a while ago managed to captured the essence of love through these simple gestures. ‘Burberry Kisses’, a project that lets anyone out there to send a virtual kiss from their mobile to people around the world. Working together with Google, a very engaging and interactive experience is born.

Gourmet burger kiosks

A rather interesting way to sell their burgers. McDonald’s have just came out with a rather innovative way to get their customers to order their signature burgers their own way. McDonald’s new create your own gourmet burger iniative in Australia is pretty interesting. It allows their customers to customise their very own burger. How cool is that? Check this guy’s burger at the end of the video!

 

Design with a purpose

To design with a purpose is something I often preach to my designers. Afterall, design is a solution and for that to manifest, there has got to be a purpose. Levis’ packaging for their Basics line has flaunt not just design, but the subtle intention behind those beautiful packagings. MAD Projects took on the challenge to create a special packaging for Levis’ undergarments, socks and clothing line. By instilling purpose behind each design, they were able to create something special for the 200, 300 and 400 series. Have a look at the pictures below. Pretty neat stuffs I would say. The 200 series boxes works as a match strike while the 300 series features a resealable packaging. Not only is 400 series design looking real swag, it is actually made of real wood paneling. How cool is that? I love packaging especially how designers can pack innovative ideas into them. Lastly, have a look at the Levi’s Basics socks which literally comes in a glass jar. Brilliant. Sustainability is the word.

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Minority Report

Yeah! Things you see on the silver screen is coming to live. A nice article I spotted from DigitalTrends featured this brilliant technology that allows us to control images through hologram technology. Known as the Leia Display System, this gadget is able to project visuals into the space while at the same time giving the user absolute control over these visual elements via hand gestures. So now they have cracked the impossible- a device emitting water vapor, creating a ‘wall’ that allows the projector’s beam to be shine on. Together with some motion detectors, it allows the system to read the user’s instructions. Be it the grab, pinch, swipe, rotate functions, all of the actions are easily available. Awesome innovation.