It is unlikely you would walk away unfazed after watching this video. Projection mapping on cars, buildings and surfaces had been widely adopted. However, projection recognition is something rather peculiar. Imagine the computer identifying your facial features, blends it nicely with the light, completely transforming your face into another shell for content projections. A real life CGI projection that traces and follows the movement of the surface it projects. This is absolutely mind-blowing. Check out Prosthetic Knowledge.
Always a big fan of outdoor activations, I enjoyed seeing how powerful ideas turn to life together with the amount of joy and laughter it elicits from people. What we have here is an interesting mirror that actually talks to people who passes by. Originated from Brazil, bread brand Nutrella created the ‘friendly mirror’ which aims to make your day by singing praises and talking. Creepy, some might say, but the tonality has simply made it a rather amusing experience.
I have been wanting to post this ad for a while. Released by Adobe in an attempt to ridicule mindless marketers who simply had no idea what good marketing is all about. The Adobe Marketing Cloud is to enable marketers to effectively managed their online audience by further understanding and monitoring their presence. Interestingly, Adobe is diversifying its services for its Cloud platform. More details for Adobe Marketing can be found here.
Talking about the revival of the Ninja Turtles, an article from digital trends featured the upcoming film by director Jonathan Liebseman and talks about how the new story still ties itself back to the original plot. There it shows a clip which first came to light at Yahoo Movies. The small clip sees the four turtles beat boxing inside the lift as they took the lift all the way to the top where they face their nemesis, Shredder. I must say the art direction is pretty neat and the turtles had realistic texturing and beautifully created details that nicely differentiates them from one another. A classic case would be Donatello’s raised goggles and Michaelangelo’s iconic humour. These are the minor differentiation setting the turtles apart, keeping each individual very unique.
This video has certainly piqued my interest. Very compelling video from Adobe as they collaborate with GMUNK for an amazing creative execution. Working intimately with the creative community to curate very special and innovative approaches, the Adobe identity goes through a creative process of polishing where it sees itself progress with time. GMUNK’s work epitomise excellent creative flair.
Props to the team working on this project:
Production Company: VT Pro Design
Director: Bradley G Munkowitz
Design Directors: Bradley G Munkowitz, Michael Fullman
Technical Director: Michael Fullman
Director of Photography: Kevin Gosselin, Joe Picard
Process Photography: Sam Cividanis, Christian Bruno
Graphics Animators: Michael Rigley, Michael Fullman
Editor: Bradley G Munkowitz
Process Editor: Sam Cividanis
Music: Keith Ruggiero ( SoundsRed )
Colorist: Prince Wesley Hare