Google Photo Sphere

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While I have yet tried Google’s latest app release for iOS, i am pretty sure the Google Photo Sphere app is another thrilling innovation. And im right. It allows us to take really wide panoramic view and three-dimensional views through our phone. Frankly, I love how Google’s UI always have that snazzy minimalistic design packed with truck loads of exciting features. Not only does the camera now comes with the positioning tool, a dot that allows you to target frames, it’s objective is to complete the experience for generating a fantastic image. And of course, it allows you to post your picture onto Google Maps! Check out the Photo Sphere app.

Adobe Marketing Cloud

I have been wanting to post this ad for a while. Released by Adobe in an attempt to ridicule mindless marketers who simply had no idea what good marketing is all about. The Adobe Marketing Cloud is to enable marketers to effectively managed their online audience by further understanding and monitoring their presence. Interestingly, Adobe is diversifying its services for its Cloud platform. More details for Adobe Marketing can be found here.

Cowabunga!

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Talking about the revival of the Ninja Turtles, an article from digital trends featured the upcoming film by director Jonathan Liebseman and talks about how the new story still ties itself back to the original plot. There it shows a clip which first came to light at Yahoo Movies. The small clip sees the four turtles beat boxing inside the lift as they took the lift all the way to the top where they face their nemesis, Shredder. I must say the art direction is pretty neat and the turtles had realistic texturing and beautifully created details that nicely differentiates them from one another. A classic case would be Donatello’s raised goggles and Michaelangelo’s iconic humour. These are the minor differentiation setting the turtles apart, keeping each individual very unique.

 

Adoble logo

This video has certainly piqued my interest. Very compelling video from Adobe as they collaborate with GMUNK for an amazing creative execution. Working intimately with the creative community to curate very special and innovative approaches, the Adobe identity goes through a creative process of polishing where it sees itself progress with time. GMUNK’s work epitomise excellent creative flair.

Props to the team working on this project:

Production Company: VT Pro Design
Director: Bradley G Munkowitz

Design Directors: Bradley G Munkowitz, Michael Fullman
Technical Director: Michael Fullman
Director of Photography: Kevin Gosselin, Joe Picard
Process Photography: Sam Cividanis, Christian Bruno
Graphics Animators: Michael Rigley, Michael Fullman
Editor: Bradley G Munkowitz
Process Editor: Sam Cividanis
Music: Keith Ruggiero ( SoundsRed )
Colorist: Prince Wesley Hare

To punish or to win it?

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Its always the case where the ‘do it or die’ approach really  works. What we are seeing here is a brilliant idea that really takes this perspective to a great new height. #Gofuckingdoit is a site that allows people to swear and make promises to themselves on the premise of monetary punishments should they failed to accomplish their desired goal. Best of all, you can also help motivate someone by sending him/her a challenge. It is literally challenging the person’s faith in keeping to his/her desired goals. Powered by several sponsors, could this be a highly effective way of fulfilling people’s goals or just another interesting marketing gimmick to punish people further?

Payphone

People need to understand that for something really groundbreaking, it is not just injecting pure creativity, there is an imperative need for unconventional content. Heineken’s social experiment, ‘Routine Interruptions’ placed thousands of people in a dilemma, in a decision making scenario. And I like decision making scenarios. You get people all cold feet and under stress while they attempt to make a really scary decision. In this case, the answer to an ultimate night out is simply picking up the phone, mustering up the courage to do exactly what the caller says. People get really scared when they don’t know what unfolds and this level of suspense is what builds the plot for this campaign. Excellent work there, Heineken.

Women jobs are tough

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I loved seeing extreme artworks that outrightly demands your attention. Seeing Eliza Bennett’s work, I cant help but agree with the message that “women’s work” isn’t light and easy. It can be rather arduous and most often or not, extremely stressful. Her interpretation is portrayed by a well-worn hand, stitched along the joints of her fingers. Naming this project as ‘A Woman’s Work is Never Done’, her idea was to communicate that low-paying jobs are not to be stereotyped as ‘women’s work’. She sews threads directly through her skin, depicting a worn and rugged pair of hands.

“The technique, I recall first applying to my hand under a table during a home economics class in school. I was totally amazed to find that I could pass a needle under the top layers of skin without any pain, only a mild discomfort.”

“Some viewers consider the piece to be a feminist protest, for me it’s about human value. After all, there are many men employed in caring, catering, cleaning etc… all jobs traditionally considered to be ‘women’s work’. Such work is invisible in the larger society, with ‘A Woman’s Work’ I aim to represent it.”