Change bit by bit

This ad by Saatchi & Saatchi, Bucharest, Romania for United Way might seem like a very simple ad but I do feel the message is well conveyed and extremely impactful. Cutting down the layers of flashy details, going straight to the core of the message, the ad communicates the importance of changing lives. We see a sad old lady, a dirty little boy and a gritty looking man transforming in the videos. Their differences in appearance was well illustrated from the beginning to the end of the video. Clearly, what we see in our daily lives can be changed through the little actions we do. Donate generously.

 

Google Photo Sphere

phsphr90870 PHTPHS90870

While I have yet tried Google’s latest app release for iOS, i am pretty sure the Google Photo Sphere app is another thrilling innovation. And im right. It allows us to take really wide panoramic view and three-dimensional views through our phone. Frankly, I love how Google’s UI always have that snazzy minimalistic design packed with truck loads of exciting features. Not only does the camera now comes with the positioning tool, a dot that allows you to target frames, it’s objective is to complete the experience for generating a fantastic image. And of course, it allows you to post your picture onto Google Maps! Check out the Photo Sphere app.

A whole new level of projection

It is unlikely you would walk away unfazed after watching this video. Projection mapping on cars, buildings and surfaces had been widely adopted. However, projection recognition is something rather peculiar. Imagine the computer identifying your facial features, blends it nicely with the light, completely transforming your face into another shell for content projections. A real life CGI projection that traces and follows the movement of the surface it projects. This is absolutely mind-blowing. Check out Prosthetic Knowledge.

Talking to me?

Always a big fan of outdoor activations, I enjoyed seeing how powerful ideas turn to life together with the amount of joy and laughter it elicits from people. What we have here is an interesting mirror that actually talks to people who passes by. Originated from Brazil, bread brand Nutrella created the ‘friendly mirror’ which aims to make your day by singing praises and talking. Creepy, some might say, but the tonality has simply made it a rather amusing experience.

Adobe Marketing Cloud

I have been wanting to post this ad for a while. Released by Adobe in an attempt to ridicule mindless marketers who simply had no idea what good marketing is all about. The Adobe Marketing Cloud is to enable marketers to effectively managed their online audience by further understanding and monitoring their presence. Interestingly, Adobe is diversifying its services for its Cloud platform. More details for Adobe Marketing can be found here.

Adoble logo

This video has certainly piqued my interest. Very compelling video from Adobe as they collaborate with GMUNK for an amazing creative execution. Working intimately with the creative community to curate very special and innovative approaches, the Adobe identity goes through a creative process of polishing where it sees itself progress with time. GMUNK’s work epitomise excellent creative flair.

Props to the team working on this project:

Production Company: VT Pro Design
Director: Bradley G Munkowitz

Design Directors: Bradley G Munkowitz, Michael Fullman
Technical Director: Michael Fullman
Director of Photography: Kevin Gosselin, Joe Picard
Process Photography: Sam Cividanis, Christian Bruno
Graphics Animators: Michael Rigley, Michael Fullman
Editor: Bradley G Munkowitz
Process Editor: Sam Cividanis
Music: Keith Ruggiero ( SoundsRed )
Colorist: Prince Wesley Hare

BMW DriftMob


Awesome. We have seen human flashmobs, their boisterous and exciting experience is now challenged by a flashmob of BMW M325i Coupes. Hows that? The ‘Driftmob’ features the BMWs drifting across Cape Town, creating a rather loud appearance. We see five BMWs dashing and spinning around the road, completely taking the public by surprise. This act was beautifully orchestrated by Hollywood director Mic Rodgers. The result was a truly magnificent performance. With 5 million youtube views and counting, this has definitely spurred more online viewerships than its physical tractions. Well done Interone Germany.