I have been wanting to post this ad for a while. Released by Adobe in an attempt to ridicule mindless marketers who simply had no idea what good marketing is all about. The Adobe Marketing Cloud is to enable marketers to effectively managed their online audience by further understanding and monitoring their presence. Interestingly, Adobe is diversifying its services for its Cloud platform. More details for Adobe Marketing can be found here.
Its always the case where the ‘do it or die’ approach really works. What we are seeing here is a brilliant idea that really takes this perspective to a great new height. #Gofuckingdoit is a site that allows people to swear and make promises to themselves on the premise of monetary punishments should they failed to accomplish their desired goal. Best of all, you can also help motivate someone by sending him/her a challenge. It is literally challenging the person’s faith in keeping to his/her desired goals. Powered by several sponsors, could this be a highly effective way of fulfilling people’s goals or just another interesting marketing gimmick to punish people further?
People need to understand that for something really groundbreaking, it is not just injecting pure creativity, there is an imperative need for unconventional content. Heineken’s social experiment, ‘Routine Interruptions’ placed thousands of people in a dilemma, in a decision making scenario. And I like decision making scenarios. You get people all cold feet and under stress while they attempt to make a really scary decision. In this case, the answer to an ultimate night out is simply picking up the phone, mustering up the courage to do exactly what the caller says. People get really scared when they don’t know what unfolds and this level of suspense is what builds the plot for this campaign. Excellent work there, Heineken.
Woah, you must be kidding. A wristband idea that cleverly connect us directly to the Internet by projecting information like time, calls, messages, emails or notifications from social media and other online sites onto our own flesh? Ritot has came out with a concept surrounding the smart-watch technology with projection features. While there haven’t been any physical prototypes yet, the company has amassed almost $375,000 on Indiegogo. This has got to be one of the most interesting tech gadget around. Considering Justin Timberlake’s movie, In Time, where you time literally being projected on human flesh, this is exactly what’s going to happen. The article on Mashable explains that Ritot taps on the pico projector to display content on top of our hands. There seem to be two models available. Interestingly, it is priced at a very affordable price of $120 and is estimated for delivery by early 2015. Definitely a tech piece that is going to rock the world soon.
I refer to a post on digitaltrends with regards to the possibilities of Samsung coming out with a new smartphone incorporating an iris-scanning security feature. Thats what we call future technology! Obviously such feature is what we often see in the movies. As reported, a hint from a tweet published on official Exynos Twitter account gave it away. The image you see a hypothesis of such innovation coming our way. Seriously, what is Apple doing anyway? And to think im actually waiting for the new iPhone! Users are tired of the swiping action, we need something new. Of course im exhilarated by this news, though I do have my own reservations on the feasibility of such features. Remember the last time they implement new awesome features that didnt exactly work like they do on their videos? Apparently some new features from Samsung tends to less useful but technically exciting. The article speculates a possible installation of this interesting feature on the Galaxy Note 4. Lets keep our fingers crossed.
Being able to own a pair of decent Adidas sneakers might not mean anything significant for you and me, but the idea of customising your own pair of sneakers with your very own Instagram picture is something worth thinking about. As much as other sneaker brands have done the concept before, this time round Adidas is actually bringing the excitement a notch higher by letting users print their actual photos onto a pair of ZX Flux shoes from their original line. Rather than the use of just color palettes or materials to simulate the look, they now literally print photos on it. Check out the cool video from Adidas. This is another amazing idea from the sports giant, one that is highly engaging and effective. They are planning to implement this idea in August through the upcoming Mi Adidas app which is available for download on iOS and Android.
“You are more powerful than you think.”
For any brand, those were the exact words they would say to any of their customers perplexed by the huge array of brands out there in the digital jungle. The fact that people must understand that they possess the power to determine their own brand experience is one less practiced these days. With so many options and misleading advantages, one would might easily fell for the snake oil advice. However, strong branding resonating with consumers can easily deterred itself away from less mainstream ploys. Apple in this case, has done a fantastic job. This new ad for the iPhone 5S features people. Yes, people. Again, the brand is so human centric that whatever it features, almost relates itself back to how it adds value to people, enriching their lives. Such is the get-go of the brand, earning it’s well deserved popularity and followers. Another magnificent commercial from Apple. Check it out.