Gucci’s marketing efforts to drive traffic via mobile

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Source: http://bit.ly/16DMSUG

This news came as a surprise to me as I do feel ads on mobile websites do not really justify the ROI from their unexpectedly low click rates. Right now, it is not only bringing more traffic to the site, the new ads had dramatically improve the aesthetics and proven to drive more traffic to the site. Amazingly unbelievable.

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