It came as no surprise for Flipboard’s increasing success when announced their current user base stands at 50M as compare to the previous record of 20M readers. After all, this new update will see users now able to curate their own content. This is a power tool allowing users now to collate articles they like into this digital magazine layout. On top of that, it is encompassing eCommerce (Etsy) as well as print journalism.
In my opinion, one of the successful factors that made this app great is that it places content generation as well as content ownership. I personally have been trying out the this app and there is a lot more room for improvement. As the music app Spotify runs, it is really a musical version of Flipboard. However, should the integration between both apps happen, it would be groundbreaking. Flipboard is defintely no cookie cutter in the avalanche of apps out there.