Somersby Cider – The genius bar

This one really cracked me up. A nice parody of the apple store concept. Frankly, apple set a real excellent benchmark when it comes to their apple store. The service from the crew is good, the way they approach you even when purchasing a product, you get to pay using their wireless payment systems. Personally, I felt there has been ample research and planning done on their end when it comes to shopper marketing. Also, this ad makes great fun out of them but indirectly has helped to let more consumers realize how much a hell of a service you get when you go to an apple store.

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