Incredible. This revolutionary Pay Phone is truly an amazing piece of technology. Imagine you can now submit posters of your lost cat, pay bills, tap mobile (NFC? what?) and for advertisers, there’s even a robust back end with great analytics and database control. Very dynamic with loads of potential we are seeing right here. A lot of room for great creativity! I truly hope this innovation would come on well and soon make its way to shores of Asia. I cant wait to test out this new integration between physical and digital.