Volkswagen Golf 7: 3D Projection Mapping Event

Awesome. Can’t help but repeat this video a couple of times to see how the digital graphics flow so seamlessly throughout. It not only gives you a hint of what you could do, the car’s heritage, it also highlights how interesting your Golf could be. Projection mapping is not new but slowly gaining more recognition here in Asia and I have seen quite a number of events making good use of lights and digital effects to map huge event artifacts and it works pretty well. BBDO New York did their version of mapping on water for Gillette and it was totally out of this world. Still, projection mappings when executed nicely is a sight to behold.

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