Things are getting pretty out of hand here. Facebook Home, a new feature that will transform your android phone’s landing page interface to that of Facebook. This is something which I could not comprehend any users would do or authorize. This is yet another step to integrate into the lives of mobile users. A big and bold move. The pros are possibly faster loading for the app, as well as getting more and more of your daily habits all mounted on to this app turned software. However, as this goes on users will get very adapted to app usage and instantly making Facebook their lifestyle app of choice. Getting ahead of the competition while things are going hot is the strategy Mark is adopting right now. A vision that the digital age runs so much faster than actual time. I wonder if there is any tech companies out there with a similar product?