OMD’s outdoor campaign for safe cycling

Screen shot 2013-04-07 at AM 01.43.13 Screen shot 2013-04-07 at AM 01.45.55 Screen shot 2013-04-07 at AM 01.46.44 Screen shot 2013-04-07 at AM 01.49.27

Good to see fantastic work from DDB, in a partnership together with OMD for this interesting OOH campaign highlighting the importance of road safety amongst cyclists. With the support of media provider Clear Channel, these interesting graphic posters make communication messages island wide. I personally love the simple and clear messaging that anyone of any age could easily comprehend. Great work DDB Singapore.

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