Software firm Naunce has announced their interest to create mobile ads that actually speaks and engages consumers. This is again another said example of great utilization of voice recognition technology. Currently, with the ubiquitous that mobile advertising hasn’t really worked well, this may well be a breakthrough. Essentially the user would need to tap on the voice icon and the running script behind the ad will start engaging the user. What most other advertising and media agencies who have expressed interest in this technology believes that engagement is important for short attention spanned users on the go because engagement is one of the possible means that could potentially lead to a sales pitch.
Digitas VP of mobile mentioned in a statement for his interest in this product, “Compelling user experiences are critical to mobile advertising—you have only a few seconds to capture the interest of a demographic that is always on the go, multitasking, and seeking instant gratification,” he said.
I see the potential of voice and how it will continue to make further progress complementing the innovative devices that is coming up.