Big, small or medium? Topeka analyst Brian White believes Apple could be planning to launch a series of different sizes for its iPhone 5s models. Facing pressures from rivals Samsung and as well as internal investors, Apple needs a good plan to move ahead. It is pretty exciting to see everyone using a different size as it now adds variety to purchasing options. People love individuality. While you might spot someone with the same size as you, you could also potentially see someone who don’t. This idea of having a variety of choices makes the phone a less boring device that you carry around with. It gives it a little more personality. What is your opinion of a different size and colored phone?