Adidas NEO

Screen shot 2013-04-16 at AM 12.07.17 Screen shot 2013-04-16 at AM 12.08.59  Screen shot 2013-04-16 at AM 12.09.14

Adidas has launched a uber-cool online shop with amazing interactive features. Great music and interactivity, featuring celebrity endorsement from music icon Justin Bieber. The entire experience is very smooth in transition between the scenes and also displays the gear each character wore simply with the click of a mouse. Every good user experience and journey. Not to mention great information architecture planning as well. Nice job.

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