Polowers

Volkswagen aims to attain higher twitter traction by launching a campaign centered around the idea of tweeting to stand a chance to win a Volkswagen Polo. A rather smart idea that leverages on the fact that everyone loves a Polo and with that passion and desire, people will definitely start tweeting in hopes of winning a Polo. This campaign has proven to be a success and has helped increase online traffic. Very simple idea, very effective work.