LEGO

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Are you a LEGO fan? Apparently LEGO has launched the Lord of the Rings Tower of Orthanc set. Since I was a little boy, I have always wanted to get my hands on the ancient Vikings ship as well as the kingdom series. Always revel with the building fun of these interesting colorful bricks. Having visited the Art of Brick exhibition in Marina Bay Sands here in Singapore, I am so fascinated by how these little building blocks could make ideas turned to life.

Behind every designer at LEGO, there is a story in their work. As far as we could tell based on the video alone, we can see the 3 designers elaborating on their work of the Tower and it is evident they know the story of movie very well. LEGO has worked with great agencies worldwide rolling out very exciting and amazing campaigns. I remembered a LEGO augmented reality work from Miami Ad school. Check out the video below:

Below is a video of the NinjaGo battle iPhone app. I have been actively collecting the Ninjago series too! As a big fan of sensei Wu and the Golden Ninja, collecting the 4 headed dragon is mandatory. Oh it never fails to cheer me up.

The Star Wars Lego series has also been a big hit in the series. There are amazing details and great paint work for the individual LEGO characters. Some of my favorite series includes the Avengers, NinjaGo, CITY, Limited Edition Volkswagen, Space, Pirates of the Carribean and of course Star Wars

Come to think about it, wouldn’t it be great to have a chance to work for or work with the toy maker? I wonder how it is like to be a LEGO designer?

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