One of the factors that influence great media engagement is the power of sharing. Swedish Radio released a campaign lately through the use of an ‘interactive radio player’. It is a responsive platform where users from desktops, tablets and mobiles could all be engaged and share the programs at the same time. Users could do tons of exciting things with it. They could add visuals, upload videos on this virtual realtime timeline. Ultimately it promotes greater discovery and sharing.
This is excellent interactive work done by the creatives from Forsman & Bodenfors. Superb work here guys! I think these days it is good to embrace the fact that digital is what we do offline, now brought online.
Zack Chia 