Volkswagen side assist

Creatively executed by AlmapBBDO to promote Volkswagen’s side assist feature in their cars. Tapping on the Youtube’s timeline technology which allows users to actually see the incoming frames by hovering your mouse over the bar at the indicated time. This is a good way to bring message across to users by actively getting them to do the action which is simple and easy. It is good to educate your users in a easy and simple manner. This creates a lasting memory for the users to remember your message. Great work by AlmapBBDO to leverage on the respective medium’s technology for it’s advantage to push the messaging across to the online audience. Nice.