Oh my, this is so so so Good! I loved how Heineken creates the opportunity for couples to go on to the UEFA cup finals through clever use of retail shopping experience coupled with great consumer engagement. This stunt basically see the males trying to convince their female partners into spending $1899 on two plastic stadium seats in the efforts to win a trip for the UEFA Champion League finals in London. Everything is recorded. For all you know, it is definitely a worth it deal! For me, the icing on the cake is the part where the winner is announced. You get to be on TV with two almost professional looking host reporting your performance. How epic is that huh? Nice work!