Today TechCrunch published an article pertaining to the increase in iPad video consumption. It had a report from Videoplaza, a video platform with clients from major publishers that released data showing the actual tablet consumption of videos online.
The report showed a major increment in video monetization due to major growth in the iPad video consumption. Basically, there is a 150 percent growth of iPad traffic in the last six months. It discovers that iPad traffic accounts for 10 percent of all the traffic across its video ads platform with growth of over 10x in the last 12 months. Now, this is something worth mentioning. Tablet video consumption should not be taken lightly. I remembered many times I have seen people carrying their mobile gadgets streaming their favorite TV dramas, animations or youtube music videos while waiting for their turn at the queue. What raises my curiosity is their devotion to videos. As much as I am a creative and very much into videos, I am definitely not a TV addict.
But it is without a doubt these days that online videos are the most consumed content online. What if we could give our consumers an opportunity to be part of a story through the use of the mobile device that they are holding on to? Imagine playing a game with your ipad that runs on a real time basis that corresponds to where your location is? With the increase in video content on iPads, it is evident that more and more people love content on the go. That gives us more opportunity to engage them. Tablets are one of the coolest way to get your consumer engaged as well as having them remembering you. It’s time to have tablets as one the marketing mediums in your arsenal.
Zack Chia 