If you haven’t been blogging or taking it seriously, then you might want to reconsider doing so. For most businesses out there, blogging is considered one of the top priorities in driving more traffic to their site as well as generating leads at the same time. There are a lot of possibilities that blogging would benefit businesses.
Building a blog creates several possible factors that would generate business. Ideally, we would like to convey the brand’s recent activities and marketing objectives on our site but as with most blogs, there are room for feedbacks and this is also a potential interaction channel for the business itself. Hearing your audience, giving them a chance to voice out is a form of respect. It displays the brand’s willingness to listen at the same time taking note of consumer preferences. This builds credibility and thought leadership in the long run.
On top of that, blogging would also create a certain pattern that influences others to do the same. People will talk about your credibility and compliment the brand on their site, through their conversational channels online or even directly on your blog. This would indefinitely boost the business as a whole.
Several surveys indicated that blogging impacts a lot on the voice and view of consumers over the digital landscape. A survey by HubSpot reports that businesses with an active and well maintained blog has potential to generate on an average of 88% more leads than those who did not blog. I am sure lead generation is one of the toughest aspect of the business for most brands. Why not invest this little time to build your rapport with possible future clients? After all, take this as a little courtship to date your bait.
Check out the infographic below:
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Zack Chia 