Following Audi’s Start Stop app to assist phone users to save battery life, Volkswagen has come out with an app that allows user to stop the video they are watching simply by turning their heads away. Video as I have mentioned is probably the most consumed media now so it is not surprising that many advertisers are turning their attention into creating effective campaigns revolving around video platforms online. Of course, following the success of Audi and also taking into account many of the innovative ideas from Samsung’s S4, the technology of stoping and starting videos with head gestures are not anything new either.
Sure, this app sounds cool and feels cool. It would be convenient to have it as it does help. However, I feel the effectiveness of this app is still questionable. I do not think it is justifiable or much necessary to have an app like this. This would be a great idea if it could work harder. What if the app could also serve other purposes through facial gestures? Up the volume through the twitch of your eyebrow? Haha, I think all that would make the app more functional.
Zack Chia 