As I mentioned before, it is vital to built great mobile experience. To complete that experience and boost a longer relationship with your existing customers, it is almost a must to take great steps in building mobile loyalty. Take this as an investment for potential future gains. Mobile has dramatically enhanced the loyalty experience for consumers and this is a FACT. It is critical that marketers learn to understand how leveraging on mobile could create incremental touch points as well as compelling value adding opportunities for loyal customers.
Remember, the key to a purchasing decision depends a lot on your interaction and communication to your consumer. The more your customers engages with your brand, the higher the chance of acquiring purchases. So exactly how does mobile loyalty compel your customers to continuously engage with your brand?
Give them the opportunity to be part of a community – Sense of belonging
Humans are not solo animals. We love to be bonded together in a group to share, love and communicate. The basis of a loyalty program is to provide incentives for a community. You need to make sure you make it extremely easy and fun being with you. Hence, people will start pouring in and be your ‘friend’. Mobile loyalty is now made easier with the introduction of several innovative technology like QR codes, online coupons and social media. The key is to make it so much fun and enjoyable being with your brand. Remember, do not wait until the customer leaves the store as this generally lowers conversational opportunity. Deploy possible shopper marketing techniques and strategy to boost in store conversion opportunities as well.
Give them a reason to love you more and more
The formula here is “more and more”. How do you make someone love you more and more? The answer is to continuously add value to enrich their daily routines or make an impact every now and then. Examples of extra services that brands could provide that would help customers to reduce shopping woes would definitely score brownie points. Assuming you have a loyalty program going on and by keeping receipts customers could then redeem prizes. You would like to have a great online log in system where they could keep track of their data at the same time sending latest offers to them. You could even send them a “Welcome” or “Thank You” note upon their visit to your store as a friendly personal gesture. This shows that you take them seriously. Understanding your consumers’ shopping behaviors is absolutely important. You could even prompt them through sms asking if they would need help to carry large items to the carpark.
Give them a great in-store engagement
Customers in the store gives you the highest possible chance to acquire a potential purchase. Do not miss this chance to make a difference! Leverage on social media to give them more enticing deals which helps promote a better store experience. Run in store promotions that are prize friendly so every customer walks out a happy customer. Tendency of them posting on social media after leaving your store is also potentially high as they now have something to talk about or a picture to take based on the gift they received. Not neglecting the fact that observations could be made by profiling your customers and understanding their buying patterns to build intelligent consumer profiles.
Lastly, mobile loyalty builds your brand affinity and a longer relationship with your customers.