Chocolates as gifts has never fail to bring out a smile. What if we now could engrave our messages on the chocolate itself? Great thinking there by OgilvyAction KL Malaysia. You can now buy Cadbury chocolates off the shelf and have your messages beautifully pressed on without unwrapping the packaging. Neat execution. They even have pop up stores offering that service. A nice way to sell chocolates and adding value to people’s lives. It is always good to think in the angle how you would like your product to bring value to your customers. By considering the shopping patterns and nature of the product, we know chocolates are more often or not given as gifts. Therefore, it would be sweet for the receiver to unwrap and be greeted with a nice surprise. Best of all, this again creates an additional opportunity for people to instagram it, pinterest it or facebook the surprise.