Here we go!



We see creative work being done all over the world each day with more and more zany ideas coupled with great innovations and technology. How about some really cool outdoor action purely based on an activation stunt? The Bank of Garanti in Turkey has just displayed their take for great creative work with this amazing outdoor stunt. They got a really cool events company, Ikarus Events to launch this campaign. What they did was to eventually fly a solo glider up and rain mini packages of soft cute toys across the city. Daring approach I must say. As much as I can see how the outcome would be, I personally love the way they push the message across. It almost seem like an air ambush but done in the name of fun! As you look up in puzzlement and wonder hard, you then slowly make up of what it is and instantly people rushed towards the free stuffed animals. As the adage goes, seeing is believing.


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