Embraer being one of the world’s third largest aeroplane producers is planning to launch their Lineage 1000. They appointed Agencia Africa, Brazil to develop this rather interesting book. Base on the use of magnetism and it’s repelling properties, the agency came out with the idea of having a book that ‘floats’. A great idea that works really well alongside the properties of a plane. An idea that isn’t way too outlandish but yet giving this catalog a rather different unique way to present itself to their prospective clients. Definitely a commendable effort there.