I had a good laugh when I saw the ads by BBH London for the British soft drink brand, Tango. They are known as the ‘AAARGH’ ads. What you do see in all the 3 executions is the reaction of the person after gulping down the soft drink. Some times a simple yet exaggerating execution could result in a rather memorable ad. However, the results could be dicey if the creative work is not well managed. This tv spot is short and sweet with a highly impactful effect simply illustrated by those exaggerated expressions. This is great work produced without being encumbered by any stale traditional advertising formula. I like it.