Have you ever been under pressure from time to time to refresh your company’s corporate identity? Most businesses that have withstand the test of time, would definitely encourage you to make changes and improve your corporate identity. Take Pepsi Co. for example, they have been in the business of producing cola beverages since 1898. More info here. Take a good look at the changes in packaging for the soft drink can.
As you can probably see, even though it has gone through such a long heritage, the logo’s integrity seem rather consistent. In terms of it’s colors and its symbolic curves. Following their rich history, this provides a very iconic imagery in the minds of many. The bloggers at Bold Post have collated a cataloge of some of the popular soft drink cans and their corporate brand image transitions. Have a look and be surprised. Although there are changes to be made as times are changing, it is vital to keep track of the changes you make, keep polishing and fine tuning that identity with subtle changes one at a time. You would very soon see a rather evident change in the logo’s identity.
Click here to see the post. Have you been engaging in a creative agency to refresh your corporate identity? What are your views of the work produced? Feel free to drop in your comments on views and opinions of what you think.