There are several distinct ways that a smaller brand could compete and differentiate itself from the mammoths of it’s category. One of the interesting strategies to adopt would be providing ownership to your consumers. Based in taiwan, small coffee joint, Lets Caffe decided to give their customers the element of surprise by allowing them to customize their lattes with their own desired photos! All you need to do is to upload your pictures onto the Latte Printer and have it done up on your latte as latte art! Smart idea which would in turn generate another opportunity for picture as customers would like to share their newly received latte art again on their social media platforms. Impressive way of marketing their product, making it distinctively unique from their potential competitor brands.