Channel 4, the official broadcaster of the London Paralympics has launched a video by UK Advertising agency, 4Creative. I really love how they portray each and every athlete with such vigor and verve. Instead of poignant messages on impairing physiques, much of the script revolves around the amazing spirit and mental stamina of these ‘superhumans’. A great video well directed with power packed copy accompanied by fluid video effects and screen transitions. They given so much credits and recognition to the athletes by boldly communicating the message: “Meet the Superhumans” to the viewers. Very cool. Check out the video.