Your passport please

Are you proud of being a Canadian? Well, you should be! After seeing this interesting work by advertising agency, Rethink, Canada, it sure does feel good to be a Canadian! What they did was to build a beer fridge filled with Molson Canadian and have it move across Europe. It garner a lot of attention from passer bys and many seek ways to open this fridge. It stood still and tight. Your only key to release your treasure is none other than a Canadian passport. It is not frequent that an opportunity like this come by where you are handed a really interesting product to be marketed using such guerilla tactics. However, whenever possible, as creatives we should aim to always add that surprise element into the work we produce. Guerilla advertising is a really good way to create hype, engagement and social attention with limited marketing budgets. Well, everyone had fun isn’t it?

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s

Create a free website or blog at WordPress.com.

Up ↑

%d bloggers like this: