Ever since I was a boy, I have always relish the feeling of having my own console games. I was a huge fan of Sony’s Playstation console and games. Lately, a lot of gamers can’t wait to get their hands on the new Playstation 4. BBH New York recently worked together with post production company The Mill to create a 90 second spot. A very exciting spot with actor Taylor Handley describing the ‘greatness’ of himself and we see him pull off a series of action-packed scenes. The “Greatness” campaign brings out the champion in a gamer by emphasizing on how good it is to be given god-like powers. The idea is to place the viewers with much more importance and giving them the ownership. A great strategy adopted by BBH with an interesting creative angle.