A truly brilliant idea by Nike to have soccer fields marked by laser beams and projecting it onto the streets of Spain. I particularly love how Nike is taking the game to the streets. It creates a stronger brand presence. Nike had a specially designed van and crane which would help to project the laser soccer court. And the best thing is, you can send your request for their projection through the use of your smartphones. This is definitely an amazing idea as it not only combines the love of the sport with Nike branding, it is also keeps people entertained.
Zack Chia 