Shine that soccer field

4 2 3

 

A truly brilliant idea by Nike to have soccer fields marked by laser beams and projecting it onto the streets of Spain. I particularly love how Nike is taking the game to the streets. It creates a stronger brand presence. Nike had a specially designed van and crane which would help to project the laser soccer court. And the best thing is, you can send your request for their projection through the use of your smartphones. This is definitely an amazing idea as it not only combines the love of the sport with Nike branding, it is also keeps people entertained.

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Blog at WordPress.com.

Up ↑

%d bloggers like this: