“A business has to be involving, it has to be fun, and it has to exercise your creative instincts.” Richard Branson
Being an innovative and bold leader, Richard Branson lives up to his name. Under his leadership, Virgin Atlantic had enjoyed significant success in all areas of their business. One of the key positioning for Virgin Atlantic would be the experience of flying. They emphasize this further by bringing the experience outdoors. Through the element of surprise, they gave the public a glimpse of what they would enjoy should they fly with Virgin Atlantic. You see an ordinary yet comfortable bench, then without much suspicion, you take a seat, ONLY to realize the drama that is about to unfold. You are greeted by stewardess clad in red uniform approaching you with drinks, you could see a drama, a real game taking place as well as the luxury of having a meal. This approach leaves a rather deep impression in the minds of the people and would generally keep them captivated by the surprises they get. A great way to share your airline’s brand experience with people who might not have try it before and potentially spur a successful conversion.