Beauty lies in the eye of the beholder

As the adage goes beauty lies in the eyes of the beholder, but what if we could make beauty in any sense palatable? São Paulo-based advertising agency 9ine Sports & Entertainment, came out with a rather interesting idea for promoting MMA champion, Anderson ‘The Spider’ Silva. As you know, a number of smarphone users do have cracked screens. They leveraged on that possibility with a rather smart idea by creating artworks that could be saved as wallpaper on any user’s phone. These artworks features Silva in a number of poses with him punching and kicking, making them the ideal wallpaper to blend nicely with a cracked screen. Thus giving it a really intentional yet realistic effect to the photograph. A brilliant idea that is both low in budget yet very interesting.

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