As the adage goes beauty lies in the eyes of the beholder, but what if we could make beauty in any sense palatable? São Paulo-based advertising agency 9ine Sports & Entertainment, came out with a rather interesting idea for promoting MMA champion, Anderson ‘The Spider’ Silva. As you know, a number of smarphone users do have cracked screens. They leveraged on that possibility with a rather smart idea by creating artworks that could be saved as wallpaper on any user’s phone. These artworks features Silva in a number of poses with him punching and kicking, making them the ideal wallpaper to blend nicely with a cracked screen. Thus giving it a really intentional yet realistic effect to the photograph. A brilliant idea that is both low in budget yet very interesting.