They say injecting a bit of fun and quirkiness into your work, will garner you more traction for that bit of effort. Now, when you acknowledge that people are mostly interested in interesting work, funny contents and things that benefits them, crafting a great idea to success becomes a lot more easier. I particularly like how Wendy’s created this commercial where they convert tweets into love songs! People would tweet about the new Wendy’s Pretzel Bacon Cheeseburger and it would be sung and played. Very entertaining and amusing at the same time. All you need to do is to tweet or Facebook it with hashtag #PretzelLoveSongs. A new engaging way to communicate mutually using a passive media like TV.