Pimp my ride!

It is amazing to see new technology and innovations every day. In order to boost their capability of printing on ANY material, Art Center, Sao Paulo, Brazil came out with the idea of printing on cars. As automobiles are generally built and assembled with different materials, it would be the most ideal case for experimenting. We see a van being taken in and sprayed to give it that awesome finish. Art Center launch an ad encouraging people to write in and the lucky ones will get their cars “Pimp Up” the way they want. Check out this cool video of how they pimp the van. They even ran it viral and online. Thus, the results of this integrated campaign is pretty compelling.