Let me guess. Is this one of those provocative ads for your local bush trimming salons or some overrated condom ad? Apparently not. Julyna (Canadian Cancer Society) had created this rather loud campaign to garner public awareness about cervical cancer. Together with Cossette, Toronto, they came up with these ads encouraging women to take on a different style to their pubic hairstyle in an effort to raise money for cervical cancer and HPV research. The accompanying message: “What’s your style? Show your support and join the fight against cervical cancer'”. While I must agree that controversial messaging sparks debate, it is vital not to overdo it. This in my opinion, appears to be “too forceful”. What do you think?