One of the best ways to advertise a product is to show it’s product offering almost at an instant. Best of all, if you could do it “in-the-face”. Literally, The Fuzz Wax Bar team have proven that they got the “balls” to do so. They gave festivalgoers a surprise by sending a male talent all covered with wax-strips walking around asking on goers to tear it off him. Each of these wax-strips were also a coupon! Each strip had a witty yet cheeky copy accompanied by the company logo and details. Upon tearing off all the strips, it would leave the model completely hairless and naked! Interesting way of direct product engagement. Stunts like these provide fun and effective branding.