Selling a product requires not just that convincing part of your pitch, but also a determination to exaggerate or dramatize it. Advertising works in such unique way that it takes both the receiver and the advertiser to ignite that chemistry for an end result. Take this case for example, Aldi, a retail store created amusing commercials with the intention to communicate an invisible hype that everybody in town is blabbering off the staggering deals they are giving off. We see in these two commercials how they bring that point across by foolishly trying to blend that message in any circumstance ever possible. It does seem like the script is pretty phony and the execution appears rather naffed. I think one way to make the series stronger would be to execute a few more scenarios to pull the entire campaign’s concept together. This in my opinion is lacking in creative content and poor illustration of hard-selling advertising.