If you were to look back at the creative work that beer companies have done, you would be quite surprised that a lot of them pretty much have the appetite for rather interesting work. As creatives, we tend to jump with glee every time we get to work on such great accounts. Carlsberg has done up a commercial with a very single minded proposition: “Uncompromising Quality”, and I think this is such a marvelous headline. They bring the message across effectively by making sense of their heritage through this commercial. We see founder of Carlsberg, J.C. Jacobsen and his stringent quality control in his quest to brew the best beer in the world. The commercial gave the audience the impression of a man who is constantly in search of the most perfect solution. Nice commercial.