When advertising a product, we are expecting a response from the receiver. To enable our message to be effectively communicated to our consumers, we aim to deliver succint yet impactful crafted ads. When an ad fails is when it portrays unmeaningful yet ineffective messages. In this case, H Two O, an isotonic beverage company created a series of people covered in ‘dandruffs’ looking rather uncoordinated. All these ads look like naff work done over an hour. It serves as a good example of poorly delivered ad that fails to portray or convey the mood, the message it originally was intented to. Hence, deserving little or no attention at all even if the media placement was strategic. This ad was taken from a train station in Singapore.