When was the time you hear someone senior telling you that it takes a girl to market a girl’s product? I remember vividly the time when I was handed a brief on a tampon brand. Back then, I hadn’t the slightest clue of the product nor the immense knowledge of its product nature and for once I actually took the advice of passing the brief to another team. Well, turns out I am actually wrong. This video was created by Pete Marquis and Jamie McCelland, both ex BBDO team partners for tampon subscription service, HellpFlo. The videos portrays a very prickly young pre-teen girl who experiences her period before all the rest of her peers. She takes this situation into her leverage by becoming the ‘camp gyno’. An amusing video with engaging scenarios.
“It was beginning of summer, and no one knew me at camp,” she begins. “I was a just a big random loser. Then, things changed. I got my period. The red badge of courage!”
This video creates a rather engaging experience for the audience and revealing the product brand at the end with emphasis on it’s benefits. An effective way to get the audience to remember the brand.
Zack Chia 