Creativity VS Practicality

Every now and then we lament about our jobs as creatives. Most likely our complains revolves around that fine line between producing creative work or commercial works. It is never easy for creatives to make that balance between doing something really cool OR something that pays really well. Doing good work requires that one really love it and not doing it for other purposes. Multidisciplinary design and production studio, Eskimo made a video which gives us a more realistic account of the lives creatives lead. The video had several creatives sharing their experience and ideas. Some of which, is really worth sharing. Have a look at this video.