Have you been ‘followed’ by a car lately? Here is an interesting way of using Twitter to create hype and built awareness. Naturally when you follows someone on Twitter, be expected that the person you are following would check out your profile back. Now, the Volvo XC60 is following not just anyone, they are following influential people. And that brings in a lot more attention than usual. Upon clicking the XC60’s nick, the viewer would see the XC60’s profile page with the message: “Hi, now I’m following you. But don’t worry, I’m equipped with an automatic braking system”. Quite a brilliant and simple idea by BBDO Belgium, that is effective and budget savvy. What do you think?