In Singapore, the Aids awareness is not as pervasive as western countries. People couldn’t care much less about Aids. In fact, I haven’t really seen any brilliant campaigns that could engage people here to make their first move to participate in events and activities for Aids. On the other hand, here in this commercial we understand that majority of people globally does care about Aids and will do almost anything to make a statement. I guess the efforts to push for Aids awareness is just not enough in Singapore. Well, as you can see from this commercial for Scotiabank, they are making things really easy and simple. Cutting down the layers of nonsense they see out there, a simple action is all it needs to prove your statement against Aids. In the video, we see people shaving, keeping a ponytail, wearing stuffs or even bizarre ideas like flying, just in an effort to create their statement on Aids. Scotiabank really just believe that you can improve the lives of those plagued by HIV/AIDS simply through walking and effectively making a donation. This amusing commercial is a great example that through humor we can create simple and effective messaging.