If you have seen provocative ads with minimal styling, it is highly possible that you might have also seen an American Apparel ad. The brand, known for it’s rather provocative advertising, is pairing with hippy young British artist Kesh Kumari aka KESH. Based in LA, Kesh has gotten great reviews from major celebrities as well as high spending hardcore collectors. The designer had launched a 12-piece collection for American Apparel
“My American Apparel collection is for those who admire my work but cannot yet collect that private piece,” she told Elle magazine.
What really caught my attention is the way her art flows and the monochrome designs. Patterns can be a delightful graphic element on a shirt.
Zack Chia 