Most often of not, it is not easy to have the immediate amount of engagement or the mechanism to trigger your consumer for an action. But, there are a lot of ways we can achieve so depending on the kind of promotion or the product that we are selling. In this case, music being an integral part of our lives is a good boost to trigger music fans for an action. Billboard Magazine wants to reward real music fans. They created a magazine dispenser machine that would instantly reward you with a free magazine. All you need to do is to prove that you are a fan of the artist on the cover of the magazine. How do you prove your devotion then? All you really need to do is to plug your phone to the machine. You don’t even need an app. The machine scans your library and almost instantly decides if you have at least 20 tracks of the artist on your phone. Then you either walk away with a free magazine or empty handed.