We all know that MINI not only provides an extremely compelling driving experience, it also drives astounding marketing campaigns every now and then. If you think you saw a rather zany looking MINI around the streets of London, you have most likely spotted the illuminating project from MINI. The car has been released from it’s cage to roam the streets of London. They called this project #MINIartbeat. The model, the MINI Countryman has been decorated with 48, 000 LEDs to give it a 360° vehicle coverage. What this vehicle does is that it literally allow it’s fans to stream videos directly onto the MINI itself! With all that display running around the facade of the vehicle on the streets of London can be quite a sight to behold! Not to mention, this has garner quite a bit of attention. To make this campaign even more successful, would be its innovative connection between offline and online. In this case, you could stream your own video on the MINI Art Beat straight from your Facebook app or on the MINI Space. You could even tweet your videos and hastagged #MINIartbeat. It is so cool! Then you cruise down the streets of London and also receive a custom clip as a takeaway. A brilliant campaign that integrates online and offline experience with direct marketing components. Truly amazing and engaging for the audience.
Zack Chia 